Traditionally, advertisers paid publishers or ad networks to place ads on websites. That's significant progress towards Brave’s goal of flipping the online advertising model on its head. You’ll need to opt in to Brave’s advertising platform and, if you want to exchange your tokens for US dollars, sign up for an account with Uphold, which will require a copy of your photo ID. Otherwise, though, the process of getting paid closely resembles that on other platforms. With that final piece of the puzzle in place, the company is now officially announcing the “1.0” release of the browser, signaling that it’s ready not just for early adopters but the general public as well.įor the iOS app, Brave is a forked version of the iOS version of Firefox, and like all iOS apps it is built on Apple's WebKit browser. And though the iOS version of the browser launched years ago, Brave’s ad system will finally hit iOS when its latest update rolls out today. Last month, thanks to a partnership with cryptocurrency exchange company Uphold, Brave made it possible for users to sell the digital currency that Brave awards them for viewing ads. Brave, which is based on the open source version of Google’s Chrome browser, started displaying its vetted ads on the desktop and Android versions of its browser last April. Nearly four years later, that vision is finally in place. And it would cut both publishers and users in on the proceeds. The pitch was simple but ambitious: Brave would block invasive ads and tracking scripts, but it would also show its own, privacy-friendly ads in their place. In 2016, Brendan Eich, the controversial creator of the JavaScript programming language and cofounder and former CTO of Mozilla, announced the launch of a new browser called Brave.
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